1. What personally identifiable information does StyleS collect?

StyleS' primary goal in collecting personal information is to provide you with the best and most useful content and services. Because StyleS derives its revenue mainly from delivery of products and services, collecting information is essential to keeping our services affordable to customers.

StyleS collects personally identifiable information when you provide it to us, such as when you register on one of our sites, when you subscribe for an e-mail notification or an e-mail newsletter, when you use certain products or services, and when you visit StyleSbg.com pages and read newsletters. Several of the services that we offer on our sites, such as auctions and message boards, may require registration as a condition of use. Once you register with one of our StyleS sites you are no longer anonymous to us. StyleS may also receive information about you from other sources and add it to the information you have provided to us.

2. What anonymous information does StyleS collect?

Cookies

Your Internet browser has a feature called 'cookies' which store small amounts of data on your computer about your visit to any of our sites. However, cookies tell us nothing about who you are unless you specifically give us personally identifiable information. You do not need to have cookies turned on to visit the StyleS site, although active participation in certain areas of our site may require cookies. In addition, you may elect not to allow cookies to be collected by selecting certain options on your browser.

Web bugs & servers

We use electronic images known as Web bugs--sometimes called single-pixel GIFs, transparent GIFs, or clear gifs--that allow us to track general user traffic patterns. StyleS also automatically receives and records information from our servers and from your browser, including your IP address, the time, and information about the page you requested.

We use tracking technologies in a variety of ways, including:

• keeping count of return visits to our site or our advertiser' or partners' sites
• accumulating and reporting anonymous, aggregate (data collected in mass), statistical information on Web site and advertisement usage
• determining which features users like best
• saving your password so you don't have to re-enter it each time you visit our sites

3. How does StyleS use the information?

StyleS uses the information we gather for four general purposes:

• to customize the advertising and content you see
• to enhance the user experience in our network of sites. We use tracking information to determine how well each page performs overall based on aggregate user demographics and traffic patterns to those pages. This helps us continue to build a better service for you
• to fulfill your requests for certain products and services, such as sending out electronic newsletters and enabling users to participate in polls, contests, message boards, and auctions
• to send you information you agreed to receive about topics we think will be of interest to you

4. How does StyleS share the information?

Personally identifiable information

StyleS will make your personally identifiable information available to other companies or people when:

• we have your consent to share the information
• we have engaged companies to work with or on behalf of StyleS to provide a product or service that you have requested
• you use co-branded services. When you use a co-branded service within our network of sites you grant us permission to pass your registration information back to that service partner. Their use of your information is subject to their applicable privacy policies.
• we respond to subpoenas, court orders, or legal process; or we believe that your actions violate applicable laws, StyleS' Terms of Use or any usage guidelines for specific products or services, or threaten the rights, property, or safety of StyleS, our users, or others

Aggregate information

StyleS aggregates personally identifiable information and discloses such information in a non-personally identifiable manner to advertisers and other third parties for marketing, promotional, and other purposes. We do not disclose to these entities any information that could be used to identify you personally.

Business transfers

We are always seeking to improve our network of Web sites and our business. In accomplishing these objectives, we may buy or sell a company, or one or more of the companies in our business family may merge with or be acquired by another company. If we sell a business, we may transfer some or all of your information as a part of the sale in order that the service being provided to you may continue or for other business purposes.

5. What are my options?

Users who would rather not provide any of the user data requested by our registration process do not need to register with us. You can still view much of the content and use many of the services offered by our sites without registering.

We also give users the following options:

• opting not to receive our electronic newsletters or those of third parties when registering. Users who opt-in may remove themselves from mailing lists at any time through the subscription management pages or by following the instructions at the end of the e-mail they received from us;
• opting not to provide certain personal information when registering for a site.

6. How can I update my personally identifiable information?

You can correct or change the information collected during registration for any site (see above for a description of the registration process).

7. Privacy of children

Our network of sites is not directed to children under the age of 13. We operate our network of sites in compliance with the Children's Online Privacy Protection Act and do not permit registration by, and will not knowingly collect or use personally identifiable information from, anyone under 13 years of age. This requirement is clearly posted during the registration process.

Questions, comments

Questions regarding this privacy statement, or regarding any other aspects of our network of Web sites, should be sent via e-mail to our company office at office@stylesbg.com. We read every message submitted and try to reply promptly to every one. We may also file your comments to improve the site and program, or review and discard the information.